Their Story
Jetty is the East Coast’s most recognizable surf and skate apparel brand. They aim to create kinship and community through their shared passion for water and sustainability.
The Challenge
Chief Creative Officer of Jetty, John Clifford, first came across Texstyle’s Ambient Renew fabric through an Instagram social post. Through the post, he learned that this fabric is designed and manufactured using 85% REPREVE® Recycled Polyester to provide an eco-friendly PVC-free fabric solution, minimizing environmental impact while maximizing solar control and durability. John Clifford recognized that Ambient Renew’s sustainability story has a very similar objective to the story of Jetty’s Oystex fabric, a recycled fabric made from oyster shells. Renewable material is central to Jetty’s brand story and supports an environmental cause that plans to reach well beyond Barnegat Bay in its own backyard. Jetty creates its apparel from recycled oyster shells and recycled polyester, a material they trademarked as Oystex.
The Solution
It is well-documented that increased access to natural light increases the productivity and overall well-being of building occupants. In addition to sustainability, John Clifford wanted to bring in more natural light and reduce sun glare and heat intrusion into Jetty Headquarters while preserving the valuable outside views.
Mesa blackout, an AERC-certified fabric, was selected for south-facing windows in order to reduce the sun’s glaring heat from entering the space. This blackout fabric provided aesthetics, blocked light, and helped absorb heat from the outside. This is especially impactful during the hot summer afternoon when the sun is at its peak, and peak demand energy costs are at their highest rates.
Ambient Renew light filtering shades were installed to ensure the team could still leverage solar heat gain to keep heating costs down, while also managing the glare. This fabric is designed and manufactured using 85% REPREVE® Recycled Polyester to provide an eco-friendly PVC-free fabric solution, minimizing environmental impact while maximizing solar control and durability.
The Texstyle Mesa and Ambient Renew fabrics were installed in dual roll shades to allow both light filtering and blackout shades on the same window. This allows the preservation of view-through and natural light with the light filter and also reaps the benefits of the Mesa blackout fabric.
Motorization is the single most effective way to efficiently control shading systems over several windows. The dynamic sunrise setting helps ensure every morning starts off right. The Jetty shades gradually rise and lets the right amount of natural light in at the start of the day. In the early afternoon, the shades lower so the team won’t have to worry about glare on their computer screens. Shade automation is convenient and helps the team do their job effectively. The team can use the Automate Pulse 2 App to further personalize the daily routine of their shades when needed.
Since completion, the new shades have improved space flexibility, visual and thermal comfort, and occupant satisfaction. Employees enjoy the extra daylight enabled by advanced shading and lighting controls and report increased energy and productivity during the day at Jetty HQ.
